Car companies at various times adopt different approaches to attract the attention of buyers. Sometimes a first look is released before the launch of a new model to fuel speculation among consumers.
This resulted in a mountain of hype and frenzy among the public about the cars even before they were launched. And Jeep, the popular SUV manufacturer under Stellantis, has shown great skill in this work.
The company's upcoming electric SUV is named Wagoneer S. Interestingly, this car wants to be better named Jeep. And the responsibility of this task has been assigned to the public. The company has announced that from November 23rd to December 2nd, all customers can name the SUV as per their choice. The winner will be awarded a prize of 40 thousand dollars i.e. about 32.5 lakh rupees in Indian currency. Already the process of submission of names through a separate website has been started.
Naturally, there has been an uproar in the whole world about such an interesting initiative. However, Jeep has said that the name of this electric car should be within 50 characters. Even the winner of the competition will be given a chance to stay at a hill resort as a prize. The package includes everything related to airfare and accommodation and gift cards worth around lakhs of rupees for shopping at retail stores. But keep in mind that the contestant must be a US resident only.