Once in the world of smartphones, companies like Samsung (Samsung), Nokia (Nokia) were ace by Micromax (Micromax).
The market of foreign smartphone manufacturers faded due to the violence of domestic companies. But now all this is history. The power of this organization is currently at the bottom. But Micromax refuses to give up. This time the company is thinking of starting a second innings in the business. According to a report by an all-India news agency, the filing for a company called 'Micromax Mobility' has been filed by Micromax co-founders Sumit Kumar, Vikas Jain and Rajesh Agarwal. That is, the company is about to enter the vehicle business.
Micromax is about to enter the electric two-wheeler business
The report also claimed that the
company's officials had started preparing documents and negotiating for the
start of the vehicle business since the beginning of this year. The company
will be seen in a completely new role in the Indian technology market this
time. It is known that they are going to be engaged in making electric
vehicles. Micromax's move is to take on traditional two-wheeler manufacturers
and companies like Ola.
It goes without saying that the
company needs to gain enough momentum in starting the electric two-wheeler
business. Meanwhile, in the past few months, various high-ranking officers,
starting from the Chief Business Officer of Micromax, have resigned. The poor
state of the smartphone business is believed to be one of the reasons for this.
In this case, they have tried to turn around several times, but they have
repeatedly seen the face of failure. Lava, one of Micromax's one-time rivals,
has stepped up in the competition and is currently battling Chinese firms like
Xiaomi, Vivo and Oppo.
So this time, Micromax is going to enter the electric car business to regain its old ground. According to sources, they can focus on two wheels in the initial stage. In which case Rashi currently holds in his hands the powerhouse companies like Ola Electric, Ather, TVS. Meanwhile, not only Micromax, smartphone manufacturers like Xiaomi, Apple are going to bring electric cars in the market. So in the case of Micromax, this issue does not seem to surprise people.
